Senior Marketing Manager Resume. Transformed operational and marketing process designs, delivery of value by taking end-to-end approach in execution. Summary : Accomplished Relationship Manager and Financial Services professional with a strategic focus, strong interpersonal skills and unyielding passion for the customer experience. Created a planogram merchandising database which allowed the team to drill down to the store level. Adept in … This allows the Senior Marketing Manager to create a target audience and build campaigns and promotions aimed at this group of customers. Einfach zu verwendende Word-, Excel- und PPT-Vorlagen. Responsible for ROI analysis of all programs. Increased revenues by over $1 million by boosting attach rates 20%. Senior Marketing Managers are experienced professionals who oversee a company's marketing strategies and are responsible for creating and implementing campaigns, supervising staff, networking with stakeholders, analyzing research data, and helping company management make the best decisions. Supervised team of three proposal writers that responded to customer bid requests. Oversaw the development and delivery of ad sales and corporate marketing based materials including presentations, newsletters, case studies, campaign recap reports, sell sheets, promotional videos, and brand guideline documentation. Pro Tip: If you complete courses on digital marketing from Hubspot Academy, you can pin a badge to your LinkedIn profile. Objective Statement Obtain a po… Produce a short introductory paragraph (also called a personal statement) at the top of the page that gives recruiters an insight into your experience, qualifications and core skills that are imperative to marketing manager … Develop, implement, and direct organic search marketing campaigns through an eight-person SEO team, driving multi-search engine optimization, budget management, and performance audits. Greg, First of all thank you very much for job well done. 1 der Online-Jobbörsen. Extensive work with all sources of media channels. Team with analytics staff to build search engine marketing reports in Bright Edge; generate data for search analytics, keyword ranking performance, competitive rank, and link profiles. Managed execution of $1.8M in branding and sponsorships annually. Find out what is the best resume for you in our Ultimate Resume Format Guide. Increased media reach and frequency while reducing spend by 25%. Utilize strategic, creative, and technical development concepts to plan, coordinate, and manage web project activities to timely, cost-efficient conclusion. Get your FREE Evaluation! Also has the capability to quickly learn and utilize new skills. Organize events and road shows for branding and prmotion . Provided senior managers with market and trend analysis for the energy services, home security, small business, tech support and other markets. Partnered with executive media sales teams to develop and implement ad sales marketing and research initiatives in support of national cinema-based advertising efforts. Created and executed a social media marketing plan. As the Senior Marketing Manager, you will build the commercial strategy by bringing together a cross-functional, cross-portfolio team of colleagues and external vendors. © 2021 Job Hero Limited. Effectively follows the marketing process to coordinate and align … Coached and mentored three full-time direct reports and five contractors to grow their direct response marketing skills. Senior Marketing Consultant II MetLife – Charlotte, NC. Grew revenues 837% from $192k to the $1.8M by securing partnerships with sports marketing companies handling major universities, sporting events and prominent non-profit organizations. Improved branding and messaging and devised product knowledge for business partners. Contributed to the achievement of category objectives through merchandising placements and landing page creation. Analyzed back-end campaign data and made recommendations to enhance the online customer shopping experience. Provide new business opportunities, detailed analytics, campaign development, presentations and insightful recommendations to implement new marketing plans to achieve company's goal. 4. I also provided project management support for new product lunches. Implemented and maintained CRM program (InterAction) including development of CRM firm standards. Creation of custom landing pages through WordPress using tracking links and source codes for reporting and analytics. Senior Marketing Manager Resume Examples. Visited and … Created best-in-store environment through 'Power Merchandising' which provided effective tools to ensure compliance of planogram and maximize rate of sale. Effective at event and tradeshow/conference logistical planning, vendor relations, staff coordination and communications. RIGHT; 2007 MA in Journalism and Social Communications, specialization in Media Marketing. Skills : Microsoft Office, Adobe, Indesign, Photoshop, Illustrator. Transformed program to consultative, strategic discussions, higher close rates, and increased customer relationships. Skills : Microsoft Office, Photoshop, Illustrator, Illustrator, InDesign, InDesign, Final Cut Pro, Logic Pro X, HTML 5, HTML 5, CSS, Teaching, Teaching, Musician, Musician. Responsible for creating, implementing, and maintaining new processes and systems within a hybrid department. Led a team of three professionals responsible for all aspects of marketing and advertising. Residential and commercial construction industries with a product platform that includes print and online media properties, trade shows, events, market intelligence data, and custom marketing solutions. Reduced overall production costs and considerably increased store level execution of all in-store point of sale materials. A Degree in the field of Marketing and years of experience is commonplace among job applicants. Project revenue and EBIT for all new products and conduct breakeven, ROI and IRR analysis. Analyzed client, market and syndicated research. The best examples from thousands of real-world resumes, Handpicked by resume experts based on rigorous standards, Tailored for various backgrounds and experience levels. Conducted all aspects of new product development from conception through the entire lifecycle of the product. Coordinated and executed local events in markets - Business to Business and Business to Consumer to support product offerings. Data mining, analyzation, and solution improvement recommendations of multi-channel direct marketing campaigns utilizing Salesforce and internal plug-in solutions. Managed advertising media and production budget for the team. Through proven results acquired positions of higher responsibility, complexity and volume at ESPN. Collaborated with the London office to develop new Marketing materials, such as in-store signage and videos, for the Trade. Provided research data and market and account analysis to sales force that transformed key account relationships and revenue growth to over $50,000,000. Facilitated cross segment teams for the purpose of discussing and resolving issues regarding Wholesale, Retail, and Mobility concerns. Worked with editorial to develop engaging brand experiences through exhibits, conferences, and targeted events. 15 years’ experience in developing and executing marketing strategies with the unique ability to understand the ongoing market scenario and customers trends using exceptional marketing communication skills, including: 1. Combined data including fixtures per store, configurations, location detail, financial product restrictions. Analyzed business developments and monitored global market trends. See if you can spot the problem with the first of these two managerial resume samples: What's wrong with that? Objective : Multi-channel Direct Response and Digital Marketing Professional with solid experience in Business to Business Marketing, Direct to Consumer Marketing, Retail Marketing, Marketing Communications, Sales, and Social Outreach. Developed new process for the creation of a new Account Acquisition Sales strategy. Marketing experience includes executing metric-driven marketing and public relation campaigns. Summary : Creative and self-directed marketing and project manager with over 16 years of experience with a Fortune 500 company. In that case, see these senior restaurant manager resume examples. (Basierend auf Total Visits weltweit, Quelle: comScore) This is your chance to pitch your future employer: you have 30 seconds or less to convince him to go to the next section of your resume or, unfortunately, let someone else get that marketing manager role you have been dreaming of for a while. Realized productivity of $2MM. Developed North American strategic marketing plans which consistently contributed to over 20% revenue growth. Develop annual revenue projections and marketing plans to achieve financial targets. Promoted high efficiency Energy Star appliance replacement programs. (Senior) Marketing Manager (mw/d) Als (Senior) Marketing Manager (m/w/d) begleiten und unterstützen Sie unsere Marktkommunikation aktiv mit. I am looking for a new challenge where I can make a valuable contribution to the development of the company's marketing, community and business development initiatives. Using rigorous A/B testing, launched over 60 lifecycle triggers and banked 40 in 2014. Jobfinden - StepStone! See our sample Senior Marketing Manager Cover Letter. Summary : Strategic and innovative marketing director skilled in developing, launching, and marketing of consumer goods for multi-billion dollar corporations. Designed a social media consumer connectivity campaign resulting in a record number of visitors and an increase in consumer engagement of 212%. Objective : Consistent track record of building interactive multi-media marketing campaigns for world-class brands with top-tier advertising agencies and publishing companies, securing additional revenue across all mediums. Consumer vertical targeted, managed, and collaborated with learning leaders in some of the nation's largest corporations and health systems to create custom marketing campaigns, in an effort to increase overall organizational effectiveness. Every marketing manager resume needs a summary, trust us! Implemented marketing plans for the Magazine Division working in conjunction with editorial and sales leadership to develop marketing, communication, and event strategies & tactics to achieve financial goals. Managed marketing, lead development and sales programs for regional franchises of national consumer club. And that’ll do it. Responsibilities included: market positioning and brand management, budget management, media planning and buying, lead generation, content marketing, agency management, online and social media marketing and execution of trade shows and events both domestic and international. Work directly with Social/PR Manager to build and roll out social campaigns in alignment with the editorial calendar. Managed the overall in-store execution of credit card acquisition programs across the Kroger enterprise. An Executive Summary is the opening paragraph of your CV. 05/2016 - PRESENT Detroit, MI. Identified key insights and oversaw development of standardized category and product materials for use by key stakeholders including sales and marketing. Nothing, if you're a proto-Michael-Scott. Plan sales and media strategy and execute . Objective : Highly motivated professional with more than 20 years of progressive marketing and sales accomplishments in both white-collar and blue-collar markets. Created strategic presentations and pitches aligning advertiser targets, objectives, and KPIs with NCM offerings; developed multi-year, cross-platform advertising programs to meet needs of Fortune 500 clients. FREE Evaluation. Compile industry, competitive, and forward-looking intelligence to facilitate search strategy development and optimization. Senior Marketing Managers are responsible for obtaining market research such as current trends in their niche and the needs and desires of consumers. Generates leads according to product (Residential or commercial ) mention ticket size through various mediums like online, events etc . All rights reserved. Start your resume today for free and get hired faster! Developed and presented consumer demands, innovation strategies, analytic and solutions that built opportunities for incremental growth. Implement revenue driving social media strategies and manage the online voice of each unique account. A certified Six Sigma Green Belt, with a proven track record of getting projects from the initial process to closed. Build collaborative relationships at all levels of the business and across functional teams. Managed the merchandising for Kroger Personal Finance -financial services brochures and signage in stores for the enterprise. Developed creative, and targeting testing strategies that delivered against key traffic and revenue metrics. * Sie arbeiten eng mit dem Vertriebsteam zusammen und sind in diesem Zusammenhang verantwortlich für Marketing-Kampagnen sowie deren … Promoted product-branding initiatives, developing marketing campaigns and materials for communications, emails, web content, and social media including Facebook, Twitter and Instagram. Headline : An accomplished bilingual senior marketing professional with specific experience in the development and implementation of business development plans, corporate responsibility programs, public relations, e-digital, branding and strategic planning. Developed successful programs by building strong cross functional teams both internally and externally. Spearheaded strategic market research programs, which included qualitative and quantitative analyses, in order to gain diamond-related insights from target consumers. Progressively responsible for the formulation and management of strategic business initiatives required for the design, delivery, and use of Customer Relationship Management tools (CRM). Gather and analyze customer insights to create consumer-centered product offerings for each unique market. Directed and transformed overall strategy, market intelligence, and research as well as customer-centric activities that contributed to company growth of 6% annually. Leveraged brand building fundamentals and consumer's researches to deliver business building commercials programs and formulated specific initiatives that led to growth, profitability and market share gains. Senior Marketing Manager - Oracle Certified Marketing Automation/Implementation Specialist - Managing Marketing Automation and CRM systems and Processes. Return to samples page. I define problems, assess the scope and requirements of a goal and implement effective solutions. Assisted in informing the Trade (consisting of manufacturers, designers, and retailers) of new product launches and presented upcoming advertising efforts for both new and existing products at Trade Show Events. Experienced in preparing and overseeing online and print marketing campaigns, resulting in an increase in partner relations for the company. Objective : Highly motivated professional with more than 20 years of progressive marketing and sales accomplishments in both white-collar and blue-collar markets. Earned a promotion to Senior Marketing Manager overseeing three marketing channel managers and a $12 million digital marketing budget in less than one year with [company name]. Marketing manager CV profile. Entrepreneurial thinker who values diversity and is gifted in leading and influencing change. Key Achievement: Exceeded sales targets and activity metrics by 200% in 2017. Darüberhinaus wirken Sie mit an der Vorbereitung und Umsetzung von Personalmarketing-Kampagnen. 7972 Rice Ridges, Philadelphia, PA +1 (555) 750 2120. Proved able to consistently prioritize to meet tight deadlines with multiple projects simultaneously while working with both internal and external stakeholders. Reversed negative sales trend, delivering 3% growth. Breaking Down the Marketing Manager Resume Sample Marketing Manager Resume Executive Summary. Provided coaching and support to lawyers on development of individual marketing plans that met the overall goals and strategy of their practice group and the Firm. A Senior Marketing Manager is hired to oversee the marketing department functions and staff. Led the Snowmobile Marketing division, overseeing marketing staff and multiple advertising agencies and vendors to develop and deliver targeted plans resulting in increased sales and brand awareness. Collaborated with sales/BD, marketing, product, communications, social & PR teams. Eleven years of combined experience in business-to-business marketing and sales leadership. Resume Sample 5 – Senior Sales & Marketing Executive resume. Recognized for the business to expand quickly a reliable management tool was needed to merchandise 2000+ stores with varied check lane configurations coupled with legal restrictions by state of what financial products could be sold in a given location. Nominated for eBay Hero award for competing fiercely and driving for results. Skills : Microsoft Office, Tableau, Market. Directed and managed the development of all marketing collateral materials, corporate communications, advertising, and special events. Outdoor , … Led development of imaging track for first GE cross-HCIT national user conference, resulting in 35 approved sessions. Responsible for the customer definition and account assignment for the Enterprise Business organization. Strategic planning and collaboration with internal business silos to guarantee the highest level of success on various academic partner marketing objectives, including email campaigns, newsletters, intranet postings, blogs, and banner ads. Besides extensive marketing experience, … Generated 141 qualified leads in 2014 surpassing our goal by 100%. analysis framework for department to use for analyzing accounts and addressing unique needs, Increased total shoppers by 15% while enlarging conversion rates by an additional 6% in 2014, Accounts include: Honda, Acura, Subaru, Visa, University of Phoenix, MGM Grand, Regions Bank, HP, UBS, Nationwide, salesforce, American Standard, Liberty Mutual, Honeywell, Goodman Networks and more, Hired, trained and supervised interdisciplinary department of 20 marketing and sales professionals, Lead the Northeast/Atlantic regions in marketing efficiency consistently for 18 months outperforming the regional average by over 15%, Designed and deployed targeted direct marketing campaigns across print, direct mail and web networks, improving the regional media ROI against the national control, Developed segmentation strategy that allowed for a 12% reduction in sales and marketing expenses while maintaining sales production, Created tactical improvements to national promotions which were deployed across the system, Produced marketing analytics platform providing detailed transactional reporting used to identify the key features of marketing and sales productivity, Conducted regional sales and marketing trainings producing nationally recognized top performers. Assessed and measured employee performance and business impact. Owned the site merchandising strategy for seasonal and horizontal campaigns on ebay.com to deliver on retail sales goals and keep a relevant presence on the homepage. Implemented cable, email, direct mail, and internet advertising/promotion. Developed and maintained relationships with multiple reporters and editors of local, national and trade publications in addition to the development and execution of public relations strategy and agency management. Supported Resource Conservation Solutions providing energy reduction strategies and installations to commercial, multi-family and institutional customers. Executed and scaled marketing programs promoting NCM's product offerings within the greater media landscape, including competitive and complementary positioning presentations. Individuals seeking to work for this marketing field should focus on the following – experience analyzing data, knowledge of market research practice and techniques, knowledge of social media platforms, project management expertise, proficiency with SEO, familiarity with a variety of marketing strategies and cost analysis experience. In the 6 seconds recruiters spend reading your CV, they will read your Executive Summary first. Skills : Microsoft Word, Microsoft Excel, Microsoft Access, Microsoft PowerPoint. Senior Marketing Manager Resume Vorlage, Vertrag, Schablone, Formular oder Dokument. Accountable for front end development, two SEO resources, three UI designers, and four web copywriters; plan and drive all marketing support for PPC, Email, SEO, and Affiliate channels. Achieved a marketing return on investment of 273% over a two-year period. Championed best practices with key stakeholders ensuring interest in the success of onsite and email campaigns. Developed and implemented a leads generations plan resulting in $7.5 million in new revenue over a two-year period. Senior Marketing Manager Private Banking Resume Examples & Samples Development, planning, implementation and assessment of the existing marketing activities (i.e. Die besten Stellenangebote für Senior-Marketing-Manager und Marketing und Kommunikation. Einfach zu verwendende Word-, Excel- und PPT-Vorlagen. 2. Explore our senior marketing manager resume templates at Rocket Resume. Collaborated with Creative teams to develop integrated marketing campaigns and promotions for each diamond jewelry program and partnered with the Public Relations Department on announcing these programs to the public. Developed strategies to provide consumer insights and business support to validate innovative initiatives. Developed goals and identified required resources, including personnel and innovative technology to drive growth. Possess the ability to work well with others and under pressure while able to meet tight deadlines. A self-starter, exhibiting high work ethic, dedication, integrity and competence. Devised and executed operation and marketing plans to revamp business processes to deliver high value brands. Managed a $6.9 million budget at a 3% spend reduction while increasing advertising impressions by 130%. Drove 200% of CRM Trigger goal and met 96% of Trigger double-stretch goal ($110M). Looking for cover letter ideas? Drove acquisition strategy that maintained new account volume while reducing the cost per account by 53% since 2011, Managed team of three digital marketing channel managers across paid search, display advertising (premium and programmatic), and affiliate marketing, Partnered with Business Intelligence team to implement in-depth customer quality reporting - both predictive (new application lead scoring) and post-funding (daily revenue per account), Launched a mobile lead generation program that captured over 6,200 leads within its first 8 months in market, Created acquisition forecasts by channel at the annual and quarterly level. events, marketing materials, online communication) for PB North Americas core client segments; special focus on UHNWI, Entrepreneurs, Families, Next Generation, New Markets Handled global briefing program and maintained customer satisfaction by including VOC collection through visits, forums, surveys, and win and loss analysis. Developed and maintained positive working relationships between business segments & cross functional teams. Created first product marketing newsletter in imaging business, providing a targeted vehicle for delivering marketing message to the customer installed base. Summary : A resourceful, energetic Marketing and Sales Manager with strong communication and relationship building skills with demonstrated ability to launch integrated marketing strategies that create program awareness and achieve desired sales performance. Their resumes at least a Bachelor 's Degree in the success of onsite and email campaigns a great marketing Resume. And prmotion trained key division personnel on the credit card business and the regional groups developing... Optimize for growth, created S.W.O.T videos, for the Enterprise business organization and loss analysis motivated professional a. 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And revenue metrics and energetic marketing Manager to build brand loyalty and support the sales effort unified messaging and impact! A Resume in Minutes within Kroger and trained key division personnel on credit. ( InterAction ) including development of CRM Firm standards creative team to persuade customers sell. Onsite and email campaigns, resulting in a down economy by revitalizing..