Our Why

We want kids to continue to participate and enjoy all of the great health, education, physical and psychological benefits of playing sports.  Nationally, participation is on the decline and there is a direct correlation to volunteer coach training.  According to the Aspen Institute Project Play survey, youth coaches that received training in skills and communicating effectively with kids had a direct effect on attrition rates (5% vs. 26% with untrained youth coaches). 


When asked kids said they want the following from their coaches: respect and encouragement, positive role model, clear and consistent communication, knowledge of sport, someone who listens.  AAU Global Coach Academy enthusiastically agrees and delivers a comprehensive approach to creating and rewarding strong volunteer coaches.

We Believe

Program Elements

– Youth Coach Orientation

– Practice Support